Master Plan 101 Co., Ltd., a leader in the luxury home construction business, has made a significant impact in the industry by launching a 'new dimension in service' under the concept 'THE MASTER HOME BUILDER'. The company highlights its strong financial stability with a large portfolio of luxury homes valued at over 1.2 billion baht, along with the announcement of its new slogan 'The Ultimate in Luxury Home Building'. They are set to introduce the 'Gold Series' home designs, featuring world-class designs targeting wealthy clients, and are confident in achieving a 25% sales growth in 2026.

Mr. Anantakorn Amornvathee, Managing Director of Master Plan 101 Co., Ltd., revealed the company's business direction, stating that despite challenging economic conditions and negative factors affecting purchasing power, the company has managed to operate steadily. In 2023, the company achieved sales of up to 900 million baht, and although sales dropped to 675 million baht in 2024 due to a slowdown in the real estate sector and the economy, this figure is still considered satisfactory given the crisis situation. This reflects a strong foundation and the unwavering confidence of real demand customers in the brand.

For the direction in 2026, the company is confident it will return to outstanding growth, setting a sales target of 843 million baht, which represents a 25% increase from the previous year. A key supporting factor is the highest financial stability, with a portfolio of luxury homes valued at 1.2 billion baht, consisting of projects that have been ongoing for two years. This figure confirms the company's readiness to guarantee the delivery of beautiful and quality homes to every customer, eliminating any risk concerns (Zero Risk) to ensure that building a luxury home with the company is the most valuable and safest choice.

To elevate the customer experience beyond the existing standards, the company has announced a new slogan: “Master Plan 101: The Ultimate in Luxury Home Building”, reflecting the core idea of “THE MASTER HOME BUILDER”, or the intention to be a “time giver” and “reduce the hassle” of home building for customers comprehensively. For high-end clients, “time” is the most valuable asset, so the company acts as a management center on behalf of clients in every step to reduce the burden of coordinating with multiple parties. The company has developed three main strategies as follows:

  1. The Master Solution: One Team Integration

Revolutionizing the working model to a new standard that transforms the complexities of home building into simplicity by integrating a single professional team (One Team) through three key mechanisms that work together perfectly:

  • Complete Design Service: A comprehensive design service that connects architecture, interior design, and landscape architecture into a cohesive narrative (One Story) from functionality to furniture placement, by a master design team that deeply understands the insights of ultra-luxury clients.
  • Fast Track Design: Presenting house designs with all decision-making information within 14 days and providing preliminary pricing within 2 hours.
  • Customization: Maximum flexibility, allowing clients to adjust functions from standard designs or choose custom designs according to their preferences to achieve their dream home.
  • Master One 360: An intelligent project management system that elevates construction standards with the exclusive Master One 360 OS, connecting the work of all parties (sales, design, construction, interior decoration, and landscaping) to work seamlessly under the same standard across the board.
  • Premium Standard Control: Ensuring the highest quality of construction with a team of engineers, QC, and safety officers who jointly inspect every step with a detailed checklist of over 6,000 items under the international standard ISO 9001:2015 to achieve the most refined and perfect results.
  • PROMPT U Service: An innovative service that reduces the complexity of working across multiple areas by linking design, construction, interior decoration, and landscaping into a seamless whole, resulting in maximum process agility.
  • Speed Design & Contract: Quick design and contract finalization within 7 days.
  • Speed Start: Construction can commence immediately within 60 days.
  • Speed Completion: Guaranteed completion of the house with interior decoration and landscaping ready for occupancy within 18 months (for houses not exceeding 1,000 sq.m.).

2. The Master Selection: Launching the 'Gold Series' - The Pinnacle of World-Class Design

Unveiling a new collection of house designs in three styles that embody the definition of success in the Global Ultra Luxury Lifestyle through designs that emphasize uniqueness and superior functionality:

  • The Empire Gold: A symbol of ultimate success with a luxurious mansion in Timeless Classic style, inspired by high-end Western architecture, designed with special functions to accommodate large families of up to 3 generations, featuring a Super Car parking zone, and reserved as the “One of a Kind” (One of a Kind).
  • Milano Brown: Catering to the lifestyle of modern executives with a vertical mansion style under the concept of Urban Sanctuary, featuring green spaces and privacy in the heart of the city, along with a semi-indoor swimming pool.
  • Gold Sand: Breaking traditional norms with a modern iconic house design characterized by organic lines, flowing like a masterpiece sculpture, reflecting the tastes of a unique new generation.
  • Enhancing Home Potential with Master Intelligence Innovations: Elevating living standards with comprehensive smart technology.
  • A house that never dims: A solar system integrated with a high-efficiency energy storage system.
  • A breathable house: An air circulation system (Air Quality Control) that provides fresh air and filters PM2.5 dust.
  • AI Home Solution: Control various systems within the house using artificial intelligence for maximum convenience.
  • Sentry Mode: An intelligent security system that protects the home 24/7.

3. The Master Trust: The Ultimate Peace of Mind

Delivering unparalleled confidence with the MSI (Master Plan Service Inclusive) after-sales service, guaranteeing the structure for up to 30 years to ensure the utmost confidence in the stability and strength of the house, allowing it to retain its value and be a legacy passed down to future generations with pride.

“With strong financial stability, a new service model that effectively addresses complexities, and the Gold Series products that meet global tastes, the company is confident it can drive sales in 2026 to grow by 25%, amounting to 843 million baht, in line with its goals, and truly become 'the ultimate in luxury home building' in the hearts of consumers,” Mr. Anantakorn concluded.